10 rooms filled with projects, 12 people and 10 hours of jury to choose the best graphic design projects in Europe. If design is not art and therefore is due to the context and function, can a project be evaluated without knowing the audience, objectives, cultural context and the circumstances surrounding the project? How can we compare projects born in such different conditions? How can we evaluate a Ukrainian project from Barcelona? How much time do we need to present a project to a client? How much time can the jury devote to each project? What can be measured and…


Shopping at the supermarket I am striked by a soup broth. The packaging features the iconic tablecloth pattern as a background that covers all the sides of the Tetra Brik. Inevitably, the pattern reminds me of my grandparents and all the times I had lunch at their home as a student. The product does not have a creative naming, just a plain description including a vernacular Spanish word for home soup (“puchero”) and “natural”, the only word that appears twice in the frontal. The logotype looks clunky, the illustration looks like a cookbook from the 70s and the only font…

Pau de Riba

Graphic Design Coordinator at @bau_bcn. Now focused on design culture and criticism. www.pauderiba.com

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