10 rooms filled with projects, 12 people and 10 hours of jury to choose the best graphic design projects in Europe. If design is not art and therefore is due to the context and function, can a project be evaluated without knowing the audience, objectives, cultural context and the circumstances surrounding the project? How can we compare projects born in such different conditions? How can we evaluate a Ukrainian project from Barcelona? How much time do we need to present a project to a client? How much time can the jury devote to each project? What can be measured and…

Pau de Riba

Graphic Design Coordinator at @bau_bcn. Now focused on design culture and criticism. www.pauderiba.com

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